Producing music since age 12. I build projects where music, technology and people meet.
Producer, songwriter and entrepreneur behind NorthBeat Records, NRB.FM, 3on and AdMindra. This page brings together selected projects, press, media and a concise portfolio overview.
I create long-term projects around music, media and digital experiences. Some are artist-driven, some are platform-based, and some are more entrepreneurial in nature, but they all share the same idea: build something real, useful and emotionally strong.
Over the years, my work has moved between music production, storytelling, web, e-commerce, branding and founder-led product ideas. Instead of chasing trends, I prefer building things with identity, consistency and a clear purpose. I started producing music at the age of 12 and have kept building ever since, across music, media, web, branding and digital products.
AdMindra is an AI operating platform for businesses that brings sales, websites, content, automation, development, and business intelligence into one connected system. It acts like an AI team that can think, create, build, sell, and continuously improve.
3on helps businesses build smarter digital products, systems, AI solutions and growth engines — from idea to launch. We combine strategy, design and development to create solutions that deliver real business results.
Independent Swedish label and creative collective built around authentic releases, storytelling and long-term artist development.
A music hub for smart links, curated playlists, playlist builder, discovery and community around independent sounds and releases.
An e-commerce project built around simple ideas, practical products and a clean, useful brand approach.
Digital product and support flower helping children, youth, sports teams and schools raise money for activities, trips and community projects.
A personal canvas work shaped by body movement, texture and layered marks. Private work. Available only by serious enquiry.
An abstract canvas work built around movement, contrast and soft disruption. Warm pinks, muted gold, pale blue and deep red details move across the surface like fragments of memory, energy and emotion meeting in the same space.
I’m always open to conversations with people who want to contribute, collaborate, sponsor, distribute, invest or help bring selected projects further.
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A recent feature around the OFF MIC project, highlighting the quiet emotional weight and minimal approach behind the song ‘Unseen’.
An older product and brand case connected to Vilddryck, including coverage in outdoor-oriented media and magazines in Finland.
Local press was write about my company an the new lawn products from Rullgräs.nu
Early projects, student companies and local media attention, including the Hallands Nyheter archive feature.
Built websites, digital solutions and creative work for brands, businesses and emerging ideas.
Worked on product concepts, branding and media-connected projects, including Vilddryck-related exposure.
Expanded deeper into music production, artist development and founder-led platforms including NorthBeat Records and NRB.FM.
Ongoing music releases, artist projects, label building, press coverage and platform development with a long-term focus.
Started producing music at age 12, shaping the foundation for everything that later became music, media and digital projects.
Open to selected collaborations, music projects, creative work, founder conversations and media-related opportunities.
